During the last decade, fashion has evolved and improved with every passing year. Fashion has been known to push the boundaries, and the past decade has seen a renewed interest in neon hues, athleisure, and peplum dresses. But the future of fashion is set to take on a whole new look.
Over the next 10 years, fashion will be radically transformed by technology. Consumers will demand more personalised products and experiences. They will expect brands to have a more environmentally friendly footprint. They will also expect brands to create clothing that works for them.
Innovations in clothing are also changing the way consumers shop. Online sales are increasing, and consumers want to shop for clothing quickly and easily. Fashion retailers like Macy’s and Modcloth have introduced virtual dressing rooms. Fashion brands are also using data to understand customer behavior. This data is used to create pieces that are personalised to each customer. This approach has already begun to affect brand revenues.
Another trend that is gaining traction is the use of artificial intelligence (AI) to redesign fashion. AI simulates human decision-making and problem-solving, and can help fashion brands understand more about their customers.
Smart fabrics are also becoming popular in the fashion world. Lululemon, for example, is exploring the use of mycelium, a renewable material, as a substitute for leather. A brand like Gucci is also investigating new materials that don’t have to be sourced from livestock. It is also possible to create clothing out of recyclable materials, such as milk bottles.
The fashion industry has long been one of the largest polluters on Earth, and the industry is changing its way of doing things. The next decade will see the industry focus more on sustainability. Investing in closed-loop recycling systems and traceable supply chains is becoming a priority for fashion brands.
New technologies are helping the industry to improve sustainability. For example, Levi’s recently unveiled a new denim collection that uses 96% less water than traditional denim. Fashion brands are also starting to take advantage of recycled cotton. One of the most pioneering fashion brands is Iris Van Herpen. The company has developed a mechanical cotton recycling system that processes up to three tonnes of fabric daily. This means that they do not have to produce chemical waste.
Among other innovations, fashion will also continue to focus on comfort and simplicity. For example, tracksuits will become an iconic wardrobe staple for men in the next decade. But they will also be worn in a different way to how they were worn over the last couple of hundred years. Tracksuits will be worn for casual wear, rather than for work.
The fashion industry has been known for pushing the boundaries for years, and the next decade will see even more innovations. One of the most exciting trends is the Internet of Things, or IoT. The Internet of Things is a network of embedded objects that can exchange data. This means that clothing and other items will be able to connect to assistive medical data software.